Supplement your income by selling training plans.

Already coaching and want to expand your reach? Are you looking for ways to supplement your income? Do you think more athletes could benefit from your expertise?

In this course, David Glover shares his approach to creating, marketing, and selling online training plans in the TrainingPeaks marketplace. David went from making $420 in training plan sales in 2009 to more than $100,000 in sales in 2013 and every year since. 

You’ll learn David’s process for identifying opportunities, creating better plans, selling more plans, and improving the customer’s experience. He’ll share specific examples of what works and what doesn’t work, plus key takeaways that you can apply immediately to build and expand your own training plan business.

What you will learn

  • How to identify market opportunities

    There are a lot of training plans out there, and David will teach you how to create your own niche to reach the right athlete.

  • How to market your training plans

    Creating a great plan is just the first step. David will teach you how to make sure your plan gets in front of the right people.

  • How to keep your customers happy

    Using David’s methods, your customers will keep coming back and help you spread the word about your plans.

Earn Continuing Education Units (CEUs)

Find the complete list of CEUs for all courses here.

  • USA Cycling

    2 CEUs

Start profiting from your training plan business now

Successfully market and sell training plans

Meet your instructor

David Glover

Endurance Coach, Athlete, and Author

When another triathlon coach said to him, "You can't make money selling training plans," David Glover said to himself, "I bet I can." After selling only $420 in training plans in 2009, he tested, learned, failed and succeeded until he developed a methodology that sold more than $100,000 of his plans in 2013 and in every year since then.David is a U.S. Naval Academy graduate, cancer survivor and sub 9 hour IRONMAN distance triathlete who has won Vineman Full twice. His passion now is helping other endurance athletes achieve their dreams through online education and training plans available at www.enduranceworks.net and on TrainingPeaks.

Course curriculum

  • 1

    The Business of Selling Training Plans

    • Intro and Overview

    • Where to Start

    • Building a Better Plan

    • Marketing Your Plans

    • Best Practices and Lessons Learned

    • Resources and Recommended Reading

    • Creating a Better Training Plan Checklist

    • Printable Worksheets

What students are saying

5 star rating

BOS Training Plan Guru

Christopher McCaffrey

David has done a great job to motivate, encourage, and set apart coaches. The course was a smooth transition from start to finish. Looking forward to engaging athletes on new levels in the coming years with the steps he provided to create better t...

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David has done a great job to motivate, encourage, and set apart coaches. The course was a smooth transition from start to finish. Looking forward to engaging athletes on new levels in the coming years with the steps he provided to create better training plans. Best running regards, Chris McCaffrey aka "Coach Macca" ITZ Racing

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5 star rating

Great explanation

Dylan Hebert

This is a very informative course and I am highly satisfied with the lessons learned!

This is a very informative course and I am highly satisfied with the lessons learned!

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