Don't wait for your athletes to find you.

In today's competitive world, marketing yourself and your coaching business has never been more important. Without a cohesive and strategic marketing plan, your business will struggle to find new athletes and, more importantly, the right athletes. This course is designed to give you the tools you need to create a marketing plan that will attract and convert athletes, enabling you to sustainably grow your business.

What you will learn

  • Build a marketing list

    Find new clients and start building an actionable marketing list.

  • Create a marketing plan

    Build a coherent and goal-oriented marketing strategy.

  • Manage marketing tasks

    Don't get overwhelmed with day-to-day marketing tasks.

Earn Continuing Education Units (CEUs)

Find the complete list of CEUs for all courses here.

  • USA Cycling

    2 CEUs

Meet your instructor

Heather Blackmon

Digital Marketing Consultant

Heather Blackmon is a digital marketing consultant with 15 years in the digital space. She helps endurance coaches create scalable and effective marketing strategies to grow their businesses. As a coach herself, she help athletes reach their goals faster, through endurance coaching and personal training. You can find her on Twitter and Facebook as @FITaspire

Course curriculum

  • 1

    Marketing Basics for Coaches

    • 1: Finding new clients

    • Start Building Your List

    • 2: Building a Pipeline that Buys

    • Create Templates for Sales

    • 3: Day to Day Marketing

    • Create your Day to Day Approach

    • Resources

    • Marketing Quiz

What students are saying

5 star rating

concise & actionable

Daniel Matheny

Great simple time effective training with action steps to implement immediately.

Great simple time effective training with action steps to implement immediately.

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