What you will learn

  • Fundamentals

    Get started with the fundamentals of creating a coaching business, with a focus on finding your niche, defining your core values and building your brand.

  • Digital Marketing

    Next, dive into social media best practices, content creation and figuring out if a website is right for your business.

  • Techniques

    Learn how to find more athletes, manage your calendar and hire additional coaches and specialists as your business grows.

Course curriculum

Continuing Education

Earn credits towards certification with the National Governing Bodies in your sport

  • USA Cycling

    4 CEUs


Jen Rulon

Jen Rulon is a triathlon coach of 20 years and owner of JenRulon.com. She received her Master's in Kinesiology with an emphasis in Exercise Science. You can find her knowledge shared in Triathlete Magazine, Runners World, on the TEDx Stage, Health and Wellness Expo in San Antonio, TX, Men’s Journal Online and The New York Times. She is a 15-time IRONMAN triathlete who participated in 2017 IRONMAN World Championship. Jen is currently working with women to empower all women to harness their inner strength and find freedom through change with her program - Monarch Mindset.